Mövenpick Hotels & Resorts is kick-starting 2018 with a culinary celebration marking its 70th anniversary.
But how many of you knew that it all started when the founder of Movenpick – Ueli Prager opened his first restaurant – Claridenhof, in Zurich in July 1948, offering simple dishes that could be ordered à la carte and provide sophisticated yet relaxed place where guests could sample dishes at affordable prices – the name for which came when he least expected.
As he strolled the shores of Lake Zurich with a friend and considered the possibilities, a seagull (or Möwe in German), swooped down to skillfully pick up food mid-flight. That one elegant movement encapsulated his idea and so ‘Mövenpick’ (Möwe pick) – and Europe’s first casual dining experience – was born.
Twenty-five years later, in 1973, Prager capitalised on the brand’s reputation for quality food, affordability, staff training standards and innovation by opening the company’s first two hotels. This marked the official launch of Mövenpick Hotels & Resorts and today, his values penetrate every aspect of Mövenpick Group’s business, including Mövenpick Gastronomy, Mövenpick Wine and Mövenpick Fine Foods.
The ‘70 years of culinary excellence promotion will be available in all Movenpick restaurants all over the world including Mövenpick Hotel West Bay Doha, from 10 March to 20 April 2018.
I was a guest during the Bloggers Launch of the seven dishes to celebrate the brand’s 70 years of culinary innovation (March 5, 2018 – Forknife Restaurant, Movenpick Hotel Westbay Doha). Photo credits: www.movenpick.com