Recently, BEST LIFE QATAR was chosen as one of the few social media influencers in Qatar to join McDonalds in their global campaign for the 50th years of BIG MAC. And to commemorate this international celebration, McDonalds unveiled a first ever food-backed currency – a MacCoin* which could be exchanged for one free BIG MAC at participating McDonald’s restaurants through 2018.
Starting August 2, loyal patrons and McDonalds customers will be able to get this limited edition coins for every purchase of large BIG MAC meal in all McDonalds stores in Qatar. A total of 8,000 coins are distributed in all the stores and these coins may be redeemed for another Big Mac later or may be kept as a souvenir.
MAC COINS ROLLING AROUND DOHA
As part of Best Life Qatar‘s effort to spread the good news to all its followers, there are several instagram posts featuring the scenic landmarks of Qatar and the commemorative MacCoins on a miniature-size collapsible cardboard box.
THE BIG MAC 50 YEARS BACK
August 2, 2018 was supposedly the 100th year of the creator of the now popular BIG MAC – the “two all-beef patties, special sauce, lettuce, cheese, pickles, onions – on a sesame seed bun”.
McDonald’s Big Mac was seen as a revolutionary idea when Jim Delligatti invented it in 1965, and the burger became the chain’s flagship menu item. Delligatti died in 2016 at age 98. – www.wsj.com
The Big Mac was created by Jim Delligatti, an early Ray Kroc franchisee, who was operating several restaurants in the Pittsburgharea. It was invented in the kitchen of Delligatti’s first McDonald’s franchise, located on McKnight Road in suburban Ross Township. The Big Mac had two previous names, both of which failed in the marketplace: the Aristocrat, which consumers found difficult to pronounce and understand, and Blue Ribbon Burger. The third name, Big Mac, was created by Esther Glickstein Rose, a 21-year-old advertising secretary who worked at McDonald’s corporate headquarters in Oak Brook, Illinois. The Big Mac debuted at Delligatti’s Uniontown, Pennsylvania restaurant in 1967, selling for 45 cents. It was designed to compete with Big Boy Restaurants‘ Big Boy hamburger; Eat’n Park was the Pittsburgh area’s Big Boy franchisee at the time. The Big Mac proved popular, and it was added to the menu of all U.S. restaurants in 1968.– wikipedia
According to this website (thecoinshark.net), the countries where you can get hold of MacCoins are as listed here. It includes 58 states from all over the world. In the US only there will be about 14 thousand restaurants supporting MacCoins.
*MacCoin has no cash value and is only redeemable for one free Big Mac at participating McDonald’s restaurants through 2018. (Source: http://news.mcdonalds.com)