In another feature of Entrepreneur Middle East entitled, The How-To: Franchising Your Brand In The Middle East, they enumerated some of the basic checklist of points to keep in mind when franchising a brand. They are: Preparing To Franchise and Building the Franchise Agreement.
While the set-up is a long and rigorous process, it is the brand’s popularity back home that gives an assurance of a market success in their international operations. Below are some of the known brands from the Philippines (non-food) that were franchised in Qatar to serve the Filipino community as well as the other ex-pat nationals who may be interested to try out some Philippine-made products and Filipino brand of service.
Get to know more about these 4 nominees for the BEST INTERNATIONAL COMPANY/OPERATION (NON-FOOD) Category in alphabetical order.
1. Bench Qatar
BENCH/ began in 1987 as a small store selling men’s t-shirts. Then, it grew at an unparalleled rate becoming the pioneer in the use of celebrity endorsers, television, and giant billboards to propel a fashion brand that offers premium quality products at affordable prices.
From being the number one store of men’s apparel, BENCH/ has grown to include a ladies’ line, underwear, fragrances, housewares, snacks, and a wide array of other lifestyle products. Throughout the years, BENCH/ has achieved the distinction of being present virtually in every retail space in the Philippines, and has built a worldwide network of stores and outlets, reaching as far as the United States, the Middle East, and China.
As it sliced through demographic divisions — age, gender, socio-economic status — a stirring slogan, “BENCH/ is forever”, became the company’s abiding creed.
Photos from Bench Qatar FB Page:
- Facebook – https://www.facebook.com/benchqa/
- Instagram – https://www.instagram.com/bench.qatar/?hl=en
- Contact Number – 4017 0019
- Location Link: CITY CENTER BRANCH – https://goo.gl/maps/7ypnWDSv65jdnCDVA; EZDAN WAKRA BRANCH – https://goo.gl/maps/qhrbyRnNhatafe8w5
2. LBC Express Inc.
LBC is the Philippines’ market leader in payments and money transfer, documents and mail, parcels and boxes, and cargo and logistics. With a growing network of over 6,400 locations, partners, and agents in over 30 countries, LBC is committed to moving lives, businesses, and communities and delivering smiles around the world.
Founded in 1945 as a brokerage and air cargo agent, LBC pioneered express delivery and cargo shipping and 24-hour door-to door delivery in the Philippines. Today, it is the most trusted courier, cargo and logistics, and remittance service provider of the Global Filipino.
Photos from LBC Express Inc. FB Page:
LBC Express Inc.
- Facebook – https://www.facebook.com/LBCExpress.Qatar/
- Instagram – https://www.instagram.com/lbcexpress/?hl=en
- Contact Number – 5077 7664
- Location Link – https://goo.gl/maps/izGEGgj2bQd81isr6
3. Philippine Airlines Doha
Philippine Airlines first took to the skies on March 15, 1941 using a five-seater Beech model 18 aircraft amid the specter of global war. That flight earned for PAL the distinction of being “Asia’s First Airline.”
PAL is the only full-service Philippine air carrier offering a higher level of inflight and on-ground service, drawing from its long experience in airline operations for the past seven decades.
PAL operates an extensive network of flights out of its four (4) hub airports: Manila (Ninoy Aquino), Cebu (Mactan), Clark and Davao. Today, PAL flies to over 100 destinations spanning across Asia, North America, Europe, Oceania, and the Philippines, using its fleets of Boeing B777s, Airbus A350s, A330s, A321neos, A321ceos, A320s, and Bombardier Q400s, and boasting one of the youngest fleets in the industry with an average age of just five years.
PAL’s international route network extends as far in the east to New York and in the west to London, covering two-thirds of the globe.
PAL is stepping up efforts to become a 5-Star airline by expanding its fleet and route network and continuously innovating its products and services.
Photos from LBC Express Inc. FB Page:
Philippine Airlines Doha
- Facebook – https://www.facebook.com/philippineairlinesdoha/
- Instagram – https://www.instagram.com/flypal/?hl=en
- Contact Number – 4422 7302
- Location Link: D-RING BRANCH – https://goo.gl/maps/o81hm8JNh4XGZi557; MANSOURA BRANCH – https://goo.gl/maps/YwWyU7GgXpvdPfnb8
4. Skyfreight Doha
Sky Freight is a 100% Filipino-owned company, which started operations in 1966 and has since provided fast and reliable customs brokerage, freight forwarding and logistics services. Over 40 years of experience enabled them to operate and deliver superior logistics services.
Sky freight offers a wide and integrated range of logistics services from freight management to customer services, to warehousing and to distribution, backed by extensive international and domestic networks, a team of seasoned professionals, and a quality management system certified to ISO 9001.
Photos from Sky Freight Doha FB Page:
- Facebook – https://www.facebook.com/skyfreightdoha2
- Instagram – https://www.instagram.com/skyfreightdoha/?hl=en
- Contact Number – 4498 9319
- Location Link – https://goo.gl/maps/W13yBS8gi6pLmLReA
To vote for them along with your other Favorite Filipino Brands in Qatar in other categories, simply click this photo link that will redirect you to the survey form: