PRESS RELEASE: Al Meera launches promotional campaign | Celebrating 15 years of legacy

Doha – Qatar, September 26, 2020 – Celebrating over a decade of legacy in the retail sector, Al Meera Consumer Goods Company (Q.P.S.C.) has launched a nationwide campaign on the occasion of its 15 th anniversary including special promotions, daily killer deals, and weekly e-raffle draws, to give back to loyal customers for their loyalty and their role in the company’s success.

The four-week anniversary celebrations comprise promotional campaigns that will run from 24 September 2020 to 21 October 2020 across all Al Meera branches.


Additionally, a weekly e-raffle will be drawn for the first three weeks of the campaign till 14 October 2020, giving Meera Rewards members the chance to win a generous sum QR 15,000 in Meera Rewards points.


In consideration of customer’s safety and to make it easy to enter the draw in light of precautionary measures, the draws will be held in an e-raffle, as an alternative to traditional coupons, where customers will be entered automatically on spending a minimum amount of QR 150 and are reward members. 15 winners will be announced every Thursday (a total of 45
winners), with the final draw scheduled on 15 October 2020 Draw winners will receive an SMS confirmation and the points will be credited to their account within 72 hours of the draw date.


Commenting on the launch of the campaign, Al Meera stated:


“The last 15 years are testament to Al Meera’s growth, success, and commitment to become the trusted retailer of choice in the country. The foundation of our legacy stands on the value we provide to customers, stakeholders, our team and to the country, and we strive to build on it every day. Our unparalleled dedication to customers, high quality products, and enhanced shopping experience continue to inspire our customers’ trust and help us cement our position as the preferred destination for shopping.

With a vision to be present in every community as the Favourite Neighbourhood Retailer, we have now grown to over 50 branches all over Qatar; launched the Al Meera sub-brand, ‘MAAR’ convenient stores, at select Doha Metro stations; expanded our range of quality items; extended our support to locally produced national products; and ran continuous promotions for the benefit of our customers. We are always looking for ways to improve shopping experience for our customers – from offering quality products at competitive prices to conducting surveys and taking feedback, we aim to provide our
customers with the best value for their money.

On the occasion of our 15 th Anniversary, we pay tribute to the foundation of our success: our loyal customers, who are the focus of our business and whose loyalty the greatest indicator of our success.”


This is not the first time for the retailer to hold special raffles for its members. Last July, Al Meera gave out QR 1000 in reward points to over 200 customers as well as ran a campaign which gifted customers iPads and gold bars on a weekly basis this time last year. Looking for ways to add more value for customers, Al Meera doubled the point earning scheme since last January giving reward members double the reward points for the same amount spent. The retailer also frequently runs bonus point campaigns in conjunction with the programme as part of its continuous efforts to enhance customers’ shopping experience.


Meera Rewards, Al Meera’s loyalty programme, seeks to give back to customers on their shopping experience. Frequent shoppers can avail a variety of promotions and campaigns as well as enjoy transferring points from Al Meera’s local partners including Ahlibank. Al Meera aims to enhance the programme further by increasing local partnerships as part of a larger strategy to maximize benefits for reward members. To enroll, customers can download the app for free on the App Store and Google Play and benefit from Al Meera’s quality products at great value.


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